Creating a sales territory plan is a key part of building your business and mapping out your future growth. A well-built sales territory map will not only provide your sales team with an invaluable planning and analytical tool, it will also give your company focus and help your business to achieve its goals. To help you create a map that’s useful, insightful and profitable, we’re taking a look...

There are several different factors that contribute to a balanced franchise territory. A lot rests on getting it right. For a franchise business to thrive, it needs to present territories offering a clear value proposition to potential franchisees. Once established, the territory needs to have the economic potential that allows the franchisee to compete effectively and establish a successful...

It is no small feat to become an international franchise business. Not only are you setting your sights on entirely new markets, but you must concentrate on a number of factors that you may not have had to previously. These include structural characteristics such as local laws and any relevant regulatory framework in a different country, social customs, consideration of whether your product or...

All things being equal – skills, determination, tenacity, funding – why do some franchisees excel whilst others struggle to establish a thriving business

In order for your franchise business to become more profitable, you need to establish a network of franchises in optimum locations and maximise your market share within your territories. This involves setting up franchisees in areas where they won’t impinge upon each other’s customer base, ensuring there are sufficient customers within a reasonable travelling distance, and understanding where...