Your goal of profitable growth for your franchise business faces daily challenges. You may have information in multiple systems and on spreadsheets and it’s impossible to consolidate all the right pieces together to give you the truly informative insights you need. You may struggle to easily see who owns which franchise territory and how they are performing. Your territory maps may still be on...

The majority of franchise businesses operate on the basis of territories. This is a successful model to use, as in theory it ring-fences a fertile market for a franchisee to develop his or her business, while avoiding market saturation. Therefore, for a franchise business, deciding how to establish your territories is one of the most important business decisions you can make.