The success of a franchise business, as well as that of its franchisees, depends to a large extent on choosing the best franchise territories or outlet locations. Getting the decision wrong can be disastrous for your business’s expansion plans, leading to a number of common problems for your business and your franchisees.

In order for your franchise business to become more profitable, you need to establish a network of franchises in optimum locations and maximise your market share within your territories. This involves setting up franchisees in areas where they won’t impinge upon each other’s customer base, ensuring there are sufficient customers within a reasonable travelling distance, and understanding where...