If you’re considering setting up a franchise, you’re not alone; company owners everywhere are considering the many benefits of franchising, including wider network access to businesses and the opportunity for business growth without the added costs of additional staff or space.
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Tips For Using Franchise Territory Management Software To Grow Your Franchise
Franchise territory management software is an invaluable ally when consolidating and expanding your franchise business. Using a good system such as our Territory Runner platform can help you establish a strong brand by locating high quality franchisees, creating high-performance territories and maximising your franchisee’s productivity.
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International Franchise Expansion: Key Factors To Consider
It is no small feat to become an international franchise business. Not only are you setting your sights on entirely new markets, but you must concentrate on a number of factors that you may not have had to previously. These include structural characteristics such as local laws and any relevant regulatory framework in a different country, social customs, consideration of whether your product or...
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How Can Territory Mapping & Management Software Help You Optimise Franchise Performance?
Your goal of profitable growth for your franchise business faces daily challenges. You may have information in multiple systems and on spreadsheets and it’s impossible to consolidate all the right pieces together to give you the truly informative insights you need. You may struggle to easily see who owns which franchise territory and how they are performing. Your territory maps may still be on...
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The truth about why some hardworking and capable franchisees fail
All things being equal – skills, determination, tenacity, funding – why do some franchisees excel whilst others struggle to establish a thriving business
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Why Do Some Territories Perform Better Than Others? How Demographic Intelligence Can Help
It is the franchise industry’s worst kept secret that some territories perform better than others. The common reasons given for this are differences in performance among franchisees (some work harder, smarter or more competently than others), or the success (or lack) of the franchise business model itself. However, many franchise territories simply don’t do as well as others, regardless of how...
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How To Choose The Best Franchise Territories
The success of a franchise business, as well as that of its franchisees, depends to a large extent on choosing the best franchise territories or outlet locations. Getting the decision wrong can be disastrous for your business’s expansion plans, leading to a number of common problems for your business and your franchisees.
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In order for your franchise business to become more profitable, you need to establish a network of franchises in optimum locations and maximise your market share within your territories. This involves setting up franchisees in areas where they won’t impinge upon each other’s customer base, ensuring there are sufficient customers within a reasonable travelling distance, and understanding where...
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