Creating a sales territory plan is a key part of building your business and mapping out your future growth. A well-built sales territory map will not only provide your sales team with an invaluable planning and analytical tool, it will also give your company focus and help your business to achieve its goals. To help you create a map that’s useful, insightful and profitable, we’re taking a look...

There are several different factors that contribute to a balanced franchise territory. A lot rests on getting it right. For a franchise business to thrive, it needs to present territories offering a clear value proposition to potential franchisees. Once established, the territory needs to have the economic potential that allows the franchisee to compete effectively and establish a successful...

If you’re considering setting up a franchise, you’re not alone; company owners everywhere are considering the many benefits of franchising, including wider network access to businesses and the opportunity for business growth without the added costs of additional staff or space.

Whether you’ve been tasked with expanding a franchise at home or overseas, the right territories are essential to the success of your business. Choosing a territory with insufficient opportunities is much like trying to plant a garden in the desert. Optimal territories will make your franchisees more successful, and make your job of getting new franchisees a lot easier.

Franchise territory management software is an invaluable ally when consolidating and expanding your franchise business. Using a good system such as our Territory Runner platform can help you establish a strong brand by locating high quality franchisees, creating high-performance territories and maximising your franchisee’s productivity.

It is no small feat to become an international franchise business. Not only are you setting your sights on entirely new markets, but you must concentrate on a number of factors that you may not have had to previously. These include structural characteristics such as local laws and any relevant regulatory framework in a different country, social customs, consideration of whether your product or...

Your goal of profitable growth for your franchise business faces daily challenges. You may have information in multiple systems and on spreadsheets and it’s impossible to consolidate all the right pieces together to give you the truly informative insights you need. You may struggle to easily see who owns which franchise territory and how they are performing. Your territory maps may still be on...

All things being equal – skills, determination, tenacity, funding – why do some franchisees excel whilst others struggle to establish a thriving business

The majority of franchise businesses operate on the basis of territories. This is a successful model to use, as in theory it ring-fences a fertile market for a franchisee to develop his or her business, while avoiding market saturation. Therefore, for a franchise business, deciding how to establish your territories is one of the most important business decisions you can make.

It is the franchise industry’s worst kept secret that some territories perform better than others. The common reasons given for this are differences in performance among franchisees (some work harder, smarter or more competently than others), or the success (or lack) of the franchise business model itself. However, many franchise territories simply don’t do as well as others, regardless of how...