Whether you’ve been tasked with expanding a franchise at home or overseas, the right territories are essential to the success of your business. Choosing a territory with insufficient opportunities is much like trying to plant a garden in the desert. Optimal territories will make your franchisees more successful, and make your job of getting new franchisees a lot easier.

Franchise territory management software is an invaluable ally when consolidating and expanding your franchise business. Using a good system such as our Territory Runner platform can help you establish a strong brand by locating high quality franchisees, creating high-performance territories and maximising your franchisee’s productivity.

Your goal of profitable growth for your franchise business faces daily challenges. You may have information in multiple systems and on spreadsheets and it’s impossible to consolidate all the right pieces together to give you the truly informative insights you need. You may struggle to easily see who owns which franchise territory and how they are performing. Your territory maps may still be on...

The majority of franchise businesses operate on the basis of territories. This is a successful model to use, as in theory it ring-fences a fertile market for a franchisee to develop his or her business, while avoiding market saturation. Therefore, for a franchise business, deciding how to establish your territories is one of the most important business decisions you can make.

It is the franchise industry’s worst kept secret that some territories perform better than others. The common reasons given for this are differences in performance among franchisees (some work harder, smarter or more competently than others), or the success (or lack) of the franchise business model itself. However, many franchise territories simply don’t do as well as others, regardless of how...

The success of a franchise business, as well as that of its franchisees, depends to a large extent on choosing the best franchise territories or outlet locations. Getting the decision wrong can be disastrous for your business’s expansion plans, leading to a number of common problems for your business and your franchisees.

In order for your franchise business to become more profitable, you need to establish a network of franchises in optimum locations and maximise your market share within your territories. This involves setting up franchisees in areas where they won’t impinge upon each other’s customer base, ensuring there are sufficient customers within a reasonable travelling distance, and understanding where...